![]() ![]() If you have more than one person, there’s a temptation to not take charge. Put one person in charge of each of these. These three points are the main concerns you need to address. Who’s in charge of printing and fulfillment?.Here are some things you need to delegate from the outset. Don’t bear all the work on your shoulders – you don’t want to get burned out from the start. Once you land on the type of mailer, it’s time to delegate out the roles. We’ve mentioned in depth some advantage and disadvantages of these in other posts and article, so I won’t dive in here. Is this going to be a newsletter, a card, an envelope? Which type of mail piece will most resonate with your list? This can take a long time because of issues related to each media. ![]() With that in mind, you can begin to come up with the mail piece. Ask yourself: “What results do I want to achieve with this mail piece?” But you must answer this question first or you can waste a whole lot of time and brainpower on unfocused planning.īegin with the end in mind. Ask yourself: “What results do I want to achieve with this mail piece?” Once you nail down the answer to this question, the rest is easy. Truly, you can never plan too much!īut how do you plan? What is the most effective way?īegin with the end in mind. You know the phrase, “Every minute in planning saves in 10 minutes in execution.” It’s no different when you are planning your direct mail campaign. There’s nothing wrong with using something successful as the framework for your mail piece. Then in the brainstorming phase, think about how you can adapt those same strategies to your piece. If you receive something clever in the mail, take notice of it and keep it for later. Take what’s been done before you and “swipe” it. This will save you time and A LOT of frustration. In fact, this is one of the best ways to streamline your direct mail process. You don’t have to re-create anything unless you want to. This is what you should think of when you’re planning direct mail campaigns. If you have a large list, with records in the thousands (even tens of thousands), then going through each record manually won’t cut it. It might take an afternoon or two to get this done, but, believe me, the payoff is worth it. Since you’re a small business, you probably don’t have a monstrous list. There are two ways to do this.įirst, go through each address, line by line, and ensure each record is up to date. You probably already know the list forms at least 40 percent of your direct mail campaign. Here are five things you can implement to streamline your direct mail process and start getting higher returns on your direct mail.Īn important place to start is to clean your list. ![]() Because you’ll be more efficient, you’ll save time and money by not making as many mistakes during the process. Direct mail process free#You don’t need to constantly ask, “Where are we at here?” Or “Did we get this done.” You know it’s done because your system tells you it’s done.ĭownload our free eBook to learn these five secret strategies to improve your next direct mail campaign. You’ll notice two changes:įirst, it reduces stress. By having the right systems in place, your direct mail campaigns will be more manageable and profitable than ever. These systems need to contribute to the overall effectiveness of your operation while requiring the least amount of thinking and manpower possible. Direct mail process install#To maintain maximum productivity, it’s important you install the right systems. ![]()
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